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topspin 7 minutes ago [-]
You could stick a Door Dash car topper on the roof and few people would pick up on the joke. So the entire point of Ferrari is lost in this exterior design.
whatever1 3 minutes ago [-]
The Ferrari e-Multipla!
Unbelievably ugly stance.
brian-armstrong 33 minutes ago [-]
Yikes. That's a car that looks like it gets its lunch money taken by the other cars.
jraines 2 hours ago [-]
I’m a big fan of the interior & Ive design (and am not always a fan if his). The exterior is pretty cool from the front and back … but from the side and at angles it just doesn’t register as Ferrari at ALL. Seems to scream for a longer wheelbase but that’s not the whole issue. It just looks very mid-market from those angles.
jonwinstanley 30 minutes ago [-]
Agreed. But by the description it sounds like it has very long wheels base.
drfloyd51 1 hours ago [-]
The gas engine Farraris are a pinnacle of design for an engine, gas tank, drive train, and human occupant.
It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.
Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.
Good for them for putting real effort into it. And not just making a cash grab.
throwaway85825 40 minutes ago [-]
The 'best' is the best given the constraints. Constraints for EV are different so the best should be different, not the same but EV.
dcl 15 minutes ago [-]
This is the car you will need to buy to get on the list to buy the Ferrari you kind of want - but not the Ferrari you really, really want, that will cost you a lot more.
frogperson 1 hours ago [-]
Looks luke a cheap electric knockoff in some low budget racing game. It does not look like a ferrari at all.
dzhiurgis 20 minutes ago [-]
I don't love it either, but that's the whole point I think. Try to pull off an icon, rather than make existing designs works. Cybertruck did it, same with Jaguar.
Ultimately the probably should've gone with SUV tho - it's what people buy and looking at interior it what should've been - mass produced, luxury, performance car for everyone.
p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character" which means it's impractical, unreliable and just terrible in every possible way, except the looks which you know what sort of buyer appeals to.
bluedevil2k 59 seconds ago [-]
> same with Jaguar
The Jaguar redesign / rebrand has been a complete and utter disaster! A 97% drop in European sales. That’s not a misprint - 97%!!
No one would call the cybertruck a success either.
This design is a massive mistake for Ferrari. Looks at Porsche’s first electric, the Taycan. I can tell it’s a Porsche as soon as I see it. Look at Lamborghini- looks like a Lambo. Look at this car - looks like a Volkswagen. This is going to be a bomb.
skhameneh 2 hours ago [-]
What is the target demographic?
The specs seem... nice. Nothing particularly special compared to the likes of Lucid, etc.
The design though, it seems very... uninspired?
It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.
dzhiurgis 14 minutes ago [-]
Inspiration is inside, so I'd say it's for people who want practicality + badge.
I'm glad more and more manufacturers care more than exterior looks, but focus on interior, esp on technology side.
addandsubtract 1 hours ago [-]
The target demographic seems to be people wanting to buy a future Ferrari.
49 minutes ago [-]
cromka 1 hours ago [-]
Cars like this is why restomods are getting big
throwaway85825 41 minutes ago [-]
Ugly as sin.
pryelluw 1 hours ago [-]
Looks like a melted down Pontiac Aztec. Though, I don’t see Walter White forking over money for it.
manyatoms 1 hours ago [-]
Why couldn't they have made it look like a normal Ferrari.
It's just a powertrain change why mess up all the styling.
smackeyacky 1 hours ago [-]
It’s a five seat nearly SUV despite Ferrari claiming it isn’t. It makes fake noises in sports mode like the other EVs, it seems to have only two features that come from Ferrari and that’s the quad rear lights and the yellow badge.
I’m not the target market for this and never will be but nobody is going to make a poster of that for a teenagers bedroom. Yuck.
toyg 22 minutes ago [-]
> It's a five seat nearly SUV
I think that's the key. This is meant to go up against the Lamborghini SUV and its ilk: a vehicle for the very wealthy who don't really like cars but have to mark their status in everyday interactions. It will sell well.
dzhiurgis 13 minutes ago [-]
> nobody is going to make a poster of that for a teenagers bedroom
Do people still do this tho?
inshard 9 minutes ago [-]
Those rear tail lights don’t sit right with me. I know there’s probably some aerodynamic reason behind it but Jony, those aren’t the proportions that just work. Steve wouldn’t approve this. And I feel Jony was always partly Steve when Jony was at his best.
Zigurd 1 hours ago [-]
If the battery is under the passenger compartment, you're pretty much stuck with a sedan-derived coupe look. The performance better be super ultra special, otherwise Ferrari had no need to make a car that looks like that.
dtagames 1 hours ago [-]
It's lovely and I bet they sell every one they build.
LetMeLogin 2 hours ago [-]
Cleo Abrams dropped an interview with the creators:
I mean it's neat but looks sorta.. halfway physical... still requires you to take your focus off the road and look at the touchscreen to know what you're changing and what the setting is.
I don't think that really solves much?
m0nit0r 1 hours ago [-]
I reall don't know if I like this or not.
lnenad 2 hours ago [-]
I hate 20 inch, floating, glued to the dash tablets with such a passion. It cannot be such a huge monetary difference to have physical switches for the AC compared to this attention grabbing accident causing contraption that was never meant to be put in a human commandeered vehicle.
sonofhans 2 hours ago [-]
Yes, preach it! But … I think in fact it does make a huge difference economically. I don’t know what the bill of materials is, but imagine the difference between wiring into place (a) a touch screen, or (b) 40 physical controls.
I believe another motivation for manufacturers is that they can turn the car’s UI into a software problem, which from a human-centered design perspective means that they can throw it in the trash and never spend a dime on it.
mtrovo 1 hours ago [-]
We're talking about a 400k dollars car, maybe they could find a way to add this expense into the design.
sonofhans 23 minutes ago [-]
Ferrari clearly aren’t doing it to save costs. I don’t think they’re doing it for principled driver-centered reasons, either, but more because the market expects it. Cars are appliances, and appliances are generally built to be sold (i.e., to look good) rather than to be used. Microwaves, washers, cars — the same for all of them.
The design exterior looks glued together from more interesting electric cars, so no surprise the interior does too.
EDIT: I just learned that Jony Ive did the interior. Further proof that without Steve Jobs goading him, Ive is just a stylist.
wlkr 1 hours ago [-]
I also hate crappy car tablets. For context, though, according to the Ferrari CEO, they are 50% cheaper [0]. I'm not convinced that should matter on a premium badge car (or any car, given safety concerns), but that's for Ferrari's customers to decide.
LMAO, this thing is so ugly. It looks like a generic Chinese EV. Interior looks good, but the exterior is just a boat. 5.05m long, 2m wide, 5000lbs heavy.
Looks like a mix of the Jag Epace and the Mustang EV/Mache
Can't believe they are asking 600k for this thing.
It is almost like Ferrari is trying to punk its customers.
Unbelievably ugly stance.
It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.
Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.
Good for them for putting real effort into it. And not just making a cash grab.
Ultimately the probably should've gone with SUV tho - it's what people buy and looking at interior it what should've been - mass produced, luxury, performance car for everyone.
p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character" which means it's impractical, unreliable and just terrible in every possible way, except the looks which you know what sort of buyer appeals to.
The Jaguar redesign / rebrand has been a complete and utter disaster! A 97% drop in European sales. That’s not a misprint - 97%!!
No one would call the cybertruck a success either.
This design is a massive mistake for Ferrari. Looks at Porsche’s first electric, the Taycan. I can tell it’s a Porsche as soon as I see it. Look at Lamborghini- looks like a Lambo. Look at this car - looks like a Volkswagen. This is going to be a bomb.
The design though, it seems very... uninspired? It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.
I'm glad more and more manufacturers care more than exterior looks, but focus on interior, esp on technology side.
It's just a powertrain change why mess up all the styling.
I’m not the target market for this and never will be but nobody is going to make a poster of that for a teenagers bedroom. Yuck.
I think that's the key. This is meant to go up against the Lamborghini SUV and its ilk: a vehicle for the very wealthy who don't really like cars but have to mark their status in everyday interactions. It will sell well.
Do people still do this tho?
https://www.youtube.com/watch?v=K-o0r2zSgCE
Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
Just saw it and wow, that's an accurate description. Gone is everything that makes a Ferrari a Ferrari
Parsimonious product design with IMHO out of date conception of what's "cool". I think Ive is pretty washed up at this point.
I don't think that really solves much?
I believe another motivation for manufacturers is that they can turn the car’s UI into a software problem, which from a human-centered design perspective means that they can throw it in the trash and never spend a dime on it.
The design exterior looks glued together from more interesting electric cars, so no surprise the interior does too.
EDIT: I just learned that Jony Ive did the interior. Further proof that without Steve Jobs goading him, Ive is just a stylist.
[0]: https://www.thedrive.com/news/touch-controls-are-50-cheaper-...
Can't believe they are asking 600k for this thing.
It is almost like Ferrari is trying to punk its customers.
Ps. Everyone is hating it on FerrariChat